Video Marketing: Why you should promote your business with video content

Video marketing, believe it or not, have come a long way since the early days of YouTube.

Today, it is literally the only content marketing format with the highest ROI, and as data has shown, it doesn’t seem to be slowing any time soon.

And thankfully, more and more forward-thinking and savvy businesses and marketers are jumping on the trend.

Not yet using video as part of your content marketing? Or perhaps you are skeptical about all the hype and wondering whether video marketing is worth all the hassle?

Here are mind blowing and data backed reasons why you should stop everything you’re doing until you make video an integral part of your content marketing efforts.

Your customers prefer watching videos demonstrating your products than reading long text-based descriptions.

The thing is video offers richer, multi-sensory stimuli than any other content form. A user while watching a video is exposed to both visual and audio pulses that often captures their attention.

 It’s no wonder then that video content has higher engagements.

According to a HubSpot report, 45 percent of internet users spend at least one-hour watching video per day.

In a Google online video trend report, 50 percent of Millennials would stop whatever they’re doing to watch a new video from their favorite influencers – that’s a huge market waiting to be tapped.

Now, you may be wondering, these stats are good and nice but how does it affect my bottom-line?

Here’s the thing, the report from Google above goes on to say, 40 percent of the 18-34 year-olds say the videos they’ve watched have changed their perceptions – Imagine what you could achieve building a loyal tribe using video.

You could, through a product demonstration video to convince people why your product is the best solution for their needs. In fact, there’s a study proving just how effective video marketing is in this regards.

A Wyxowl’s 2017 state of video marketing research shows that 73 percent of those that responded to their survey say they have bought a product after watching a video; while 79 percent say they prefer videos to reading about a product.

Now for businesses using video as part of their marketing strategy, 83 percent say video gives them a positive ROI; 82 percent think it is a critical part of their plan. 81 percent reported an increase in sales attributed to their video campaigns while 53 percent said customers’ complain and support calls were reduced.

So, one thing is clear from these data: ignoring video as part of your content marketing efforts means leaving a significant chunk of money on the table.

Break complicated ideas into bite-size, easy-to-understand chunks with Video

Often you’ll want to communicate complex products or launching a new one, and you need your customers to ‘get it’ at the word go. But, the challenge is, it can get overly tricky trying to use words to explain what you mean.

However, why not, instead of trying to explain; show?

Now, showing is perfectly suited for video content format. Thankfully, 98 percent of online consumers say they don’t mind watching an animated explainer video to learn more about a product or service.

Video offers you an effective and compelling medium to get your message across to your audience in a simple, demonstrable way without the burden of words that can be misunderstood.

Also, 45 percent of businesses leveraging video marketing say they have an embedded video on their homepage telling their brand story; out of these businesses, 83 percent say their homepage video is effective – so, you see, you’re in good company here.

 Shoots customer conversion up while also maintaining a higher retention rates

The ultimate goal of every marketing campaign is conversion – whether it’s to get more signups to an email list; convince people to register for an event; build brand awareness, or even persuades them to pull out their wallet and buy from you.

Also, while aiming to get new prospects onboard, you are mindful to ensure existing customers are on lockdown in your sales funnel.

To achieve these goals, you typically leverage different strategies and tools. Video as data shows is very effective for increasing conversion rates.

By just adding a video on your landing page, you can increase your conversion by as much as 80 percent. Throw in the fact, social video encourages engagement and generates over 1200 percent more shares than both text and picture combined; then you’d see how potent video as a marketing tool is in meeting your business goals.

What Next?

Video marketing has come to stay – the more you waste time on the fence wondering whether to ride the trend or not; the more time your competitors have to get in and dominate the space.


If you’re ready to leverage the power of video marketing to turbo-charge your conversion rate, build a loyal customer base, improve your brand visibility; then get in touch with Altitude58 a film & media company (licensed for commercial drone work) based in North Devon.

Our expertise includes producing promotional video content for social media and marketing campaigns; drone filming & photography for aerial viewing and monitoring; time-lapsed productions and branded video content.

Email us at for more info